Former professional athlete · Creative executive · Entrepreneur

From the A gap
to the C-Suite

Caj helps leaders, organizations, players, and families turn experience into a clearer strategy, stronger story, and next move.

Experience spanning professional sports, interactive entertainment, media, consumer brands, and regulated markets.

Michigan StateProfessional FootballEA SportsStatusPRONetflixCuraleafSTIIIZY

Choose the next move

THREE WAYS
TO START.

01

Work with Caj

Consulting, speaking, workshops, partnerships, and focused decision support.

Explore consulting
02

Metro Detroit Training & Events

Football development, film-room work, workshops, camps, appearances, and public events when confirmed.

Explore local offerings
03

Shop the Collection

Official The Caj Co. merchandise supplied directly through Fourthwall when available.

Visit the shop
Read Caj’s full story and verified career history

Film study · recruiting guidance · player development

THE NEXT LEVEL
STARTS WITH THE WORK.

Direct coaching for serious high school and college football players—and the families beside them—through remote film study, recruiting strategy, ongoing accountability, and selective on-field training.

Caj Reynolds competing for Michigan State in the Rose BowlPlayer experience.
Family perspective.

Why this work is personal

TEACH THE PLAYER. SUPPORT THE FAMILY.

Caj saw how hard his mother worked to help him get recruited when families had far fewer tools and resources. Now he is opening the film room to help players understand the game, build standards coaches respect, and navigate recruiting with more clarity.

  • 01Film study + football IQ
  • 02Recruiting strategy
  • 03Player + parent guidance
Explore Athlete and NIL Development

In the room

PASSING ON
THE KNOWLEDGE

A firsthand look at Caj speaking with young athletes—the kind of direct conversation and lived perspective behind his recruiting-consultation work.

Selected lanes

EXPERIENCE
MADE USEFUL

01

Sports + Story

Firsthand football experience translated into credible characters, dialogue, player journeys, authenticity, and immersive entertainment.

02
Caj Reynolds holding a production slate on a motion-capture set
Caj Reynolds being filmed during an MSU interview
Caj Reynolds directing a performance during an NFL Pro Era motion-capture shoot

Creative + Production

Music, sound, voice, production, and creative direction built to give stories cultural texture and emotional weight.

Selected credits + working sessions

THE WORK
BEHIND THE WORK

Product, performance, story, sound, and football intelligence—shown through approved project media and editable credit language.

Madden NFL 23 All Madden Edition cover artwork
Madden NFL 24 cover artwork
01

EA SPORTS

Madden NFL 23 + 24

Narrative, authenticity + performance

Football experience translated into player-facing story, executive walkthroughs, performance capture, and the details that make sports worlds feel lived in.

View project study
Official NFL PRO ERA cover artwork featuring Lamar Jackson
Caj Reynolds in an NFL PRO ERA motion-capture working session
02

STATUSPRO

NFL PRO ERA

Narrative + creative leadership

Narrative, voice, music, performance, and cultural authenticity for an NFL-licensed first-person football experience built in virtual reality.

Boardroom graphic listing StatusPRO ninth among Fast Company's 2025 most innovative companies in sports
StatusPRO · No. 9Industry spotlight · 2025INNOVATION
RECOGNIZED

StatusPRO appears at No. 9 in this Boardroom graphic referencing Fast Company’s 2025 Most Innovative Companies in Sports list.

View project study
FIFA World Cup Launch Edition cover artwork
FIFA World Cup Launch Edition Netflix Games artwork
03

NETFLIX GAMES / REFACTOR

FIFA World Cup: Launch Edition

Football authenticity + creative collaboration

A new football simulation built for the 2026 FIFA World Cup, with Caj contributing perspective shaped by professional sports, game development, performance, and story.

View official coverage

Music + sound collaborations

WORKING WITH
LEGENDS

Creative partnership with proven artists and audio leaders helped turn football knowledge, story, voice, and music into immersive work with its own identity.

Caj Reynolds with award-winning audio director Rob Warren

Audio direction + immersive sound

ROB WARREN

Rob Warren is an award-winning audio director, composer, and sound designer whose credits span NFL PRO ERA, Madden NFL, NCAA Football, Tiger Woods PGA Tour, Bejeweled, Tetris, and more. Working beside him connected Caj’s football, music, and storytelling instincts with decades of world-class audio craft.

Explore Rob’s work
Caj Reynolds with Detroit producer Helluva
Detroit sound + immersive footballSUPER PRODUCER,
HELLUVA

A creative connection rooted in Detroit brought a distinct musical voice to the work. View the original collaboration post.

NYX Game Awards Gold Winner recognition for NFL PRO ERA

The collaboration recognized

GOLD-WINNING WORK

NFL PRO ERA received Gold recognition at the 2023 NYX Game Awards—an external marker for the collaborative narrative, performance, sound, and authenticity work behind the experience.

Watch + listen

THE WORK,
IN CONVERSATION

Firsthand stories from the field, the studio, the development room, and the business table.

01

Gaming + Story

Building Games at the Draft

Bringing game development into one of football’s biggest rooms.

02

Football

Undrafted to Professional

An unexpected road from college football into the professional game.

03

Sound + Curiosity

Learning Music Production

How self-teaching, video work, and curiosity opened a new creative lane.

The portfolio

BUILT ACROSS
INDUSTRIES

Different rooms. One connected perspective shaped by culture, strategy, story, and opportunity creation.

01

Game Development

Narrative design, player journeys, authenticity, voice, and immersive sports experiences.

02

Music + Sound

Soundtrack development, music supervision, audio identity, and artist collaboration.

03

Consulting

Brand, creative, sports technology, market-entry, and partnership strategy.

04

The Caj Co.

Sports storytelling, branded content, documentary concepts, podcasts, and production.

05

Athlete Development

Mentorship, transition, NIL education, identity, leadership, and opportunity exposure.

06

Joy! Cakes

An evolving bakery and culinary youth-program vision centered on skills and access.

Separate diligence pathway

VENTURES + REGULATED MARKETS

Detailed regulated-market experience, opportunity framing, and required disclaimers live in a dedicated pathway so they do not distract from consulting, football development, events, or merchandise.

Enter Ventures
Caj Reynolds with collaborators at an NFL event
Caj Reynolds at the EA Sports Madden Bowl event in San Francisco

Community impact

SUCCESS MEANS MORE
WHEN IT CREATES ACCESS

The work extends toward practical access to careers, education, mentorship, entrepreneurship, technology, and creative industries.

  • Athlete transition
  • Youth development
  • Career exposure
  • Technology + gaming
  • NIL education
  • Entrepreneurship
  • Creative industries
  • Community opportunity
Caj Reynolds speaking with students in a classroom
Mentorship in the room
01

Early service model

Project CSI

Caj and his mother developed the Community Service Initiative while he was in high school, pairing youth sports organizations with nonprofits such as Habitat for Humanity. Teams contributed practical service in exchange for support like transportation and meals.

Caj Reynolds holding his Spirit of Detroit award in front of the City of Detroit seal
Spirit of Detroit · City of Detroit
02

Detroit youth work

Spirit of Detroit

Mayor Mary Sheffield, Councilmember Scott Benson, and the Detroit City Council presented Caj with Spirit of Detroit recognition for outreach spanning youth development through enterprise. The work brought young people closer to technology, gaming, creative careers, and the people building the future of sports.

03

Working title · planned 2027

The Goal Line Foundation

A future initiative envisioned to connect athlete transition, youth development, NIL education, technology, entrepreneurship, culinary pathways, and national partners. The organization and launch plan remain in development.

Watch the Spirit of Detroit highlight

Consultation + booking

BRING CAJ
INTO THE ROOM

For football player development, recruiting guidance, speaking, teaching, workshops, and strategic opportunities where lived experience can move the conversation forward.

Now booking

KEYNOTES. FILM ROOMS. STRATEGIC ROOMS.

Every engagement begins with the audience, the purpose, and the outcome. Use the form below to start the conversation.

Explore football recruiting consultation

Start with alignment

TELL US ABOUT THE ROOM.

Share the audience, purpose, format, and desired outcome. Each request is reviewed for fit, timing, and scope before an engagement is confirmed.

Your information is used only to respond to this request. Read the privacy notice.

Metro Detroit

TRAINING, WORKSHOPS
+ APPEARANCES

Explore paid local football development, film-room work, school and team workshops, speaking appearances, camps, and merchandise pop-ups.

Request local availability

Official merchandise

WEAR THE
NEXT CHAPTER

Real products, pricing, and availability are supplied directly by Fourthwall. If no inventory is live, join the Playbook for drop alerts.

Shop the collection

The owned conversation

CAJ’S
PLAYBOOK

A direct look at reinvention, business, sports, culture, gaming, creativity, fatherhood, leadership, and the ideas shaping the next chapter.